First Press News Vol. 26 No. 04

With its first edition, Sana Slow Wine Fair sends a clear message: let water and soil be at the core of the ecological transition.


More than 500 producers from 19 countries are already looking forward to the next edition, from February 26 to 28, 2023

“Now that the protagonists of the Slow Wine Coalition have finally met, we have a greater awareness of the collective challenges we face and better tools with which to face them.” Giancarlo Gariglio, coordinator of the Slow Wine Coalition.

The Fair consisted of three days of meetings and masterclasses but, above all, a dialog around the pillars of the Slow Food Manifesto for good, clean and fair wine, assigned by all the participating exhibitors. “Only together can we promote the ecological transition and ensure that viticulture plays a leading role in projects that combine environmental sustainability, landscape conservation, and social equity. Viticulture has always been a pioneering sector in agriculture, and it must continue to be so,” continues Gariglio.

“Sana Slow Wine Fair marks an important step for BolognaFiere. We’ve long hosted events focused on organic products and sustainability. But now, we open up to that leading edge of the wine world which is building a greener future through its commitment to the values of Slow Food. We are proud to have hosted 542 wineries worldwide and over 6000 buyers, professionals, and enthusiasts, and we hope to greet even more at the second edition next year”, comments Gianpiero Calzolari, President of BolognaFiere.

The countries of Northern Europe, especially Germany and Denmark, together with the United States, were the best-represented countries among the large number of buyers who came to Sana Slow Wine Fair to meet hundreds of slow wineries in person. 

“The wines we tasted and the people we met will help us satisfy our customers’ interests and expectations. The wide selection of wineries, with a prevalence of organic and biodynamic companies, and the focus on conscious consumption and natural wines, make this event a new cornerstone of the international trade fair scene if we consider those who want to meet the needs of a more expansive market, one that looks beyond the characteristics of the wine in the glass, to all 360 degrees of its production,” affirms Swedish buyer Niklas Eriksson of Excellent Drinks. “If the structure of the fair remains the same, with the opportunity to meet new producers who adhere to the Slow Food values, I really think we’ll be back next year,” echo US-based buyers, Garry Tornberg and Zachary Harris.

Towards the Ecological Transition

Sana Slow Wine Fair is not just a trade fair but, above all, an opportunity to exchange stories and experiences, where producers can share their common challenges collectively. The climate crisis was at the heart of the discussions, whose effects are seen in the extraordinary drought impacting grape cultivation. No surprise, then, that wineries are focusing on environmentally–sustainable practices to reduce their water footprint and preserve the vitality of the soil. The role of the winemaker in the conservation of the landscape and social equity are just as important, whether it’s through projects to share machinery and production facilities or investments in the cultural growth of their communities, particularly their own workers.

The Sana Slow Wine Fair around the world

The first edition of Slow Wine China guide was presented during the event: It represents an introduction to the cutting-edge of a rapidly evolving national wine scene. The Slow Wine China guide joins other Slow Wine guides dedicated to the wines of Slovenia, the United States of America, and North Macedonia. The guide is available in English in e-book format. Slow Wine Fair was also the occasion to launch a new Slow Food Presidium in Croatia for Vin de Rosa, an aromatic sweet wine with a characteristic aroma of rose petals.

Sana Slow Wine Fair was organized by BolognaFiere with a concept by Slow Food, in partnership with FederBio and Confcommercio Ascom Bologna, with the support of the Italian Foreign Affairs and International Cooperation Ministry, the Italian Trade Agency, and the Emilia Romagna Region. This event was made possible thanks to the support of partners who believe in the values and objectives of the event, including our Main Partners: FPT, Reale Mutua, and UniCredit.

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Penny is a wine, spirits, food, and travel writer. Her sensory examination and evaluation of wine and food are noteworthy. Penny has a popular website called The WineKnitter that takes you with her to discover wine/spirits, travel, food, and culture worldwide. She began her serious foray into the world of wine in the early 1980s, where she was part of three very successful family-owned restaurants in NYC and "cut her teeth,” so to speak, with wines such as Petrus, Chateau Margaux, Chateau Haut Brion, Cristal, etc. Penny has an extensive presence on many social media sites, and her education is ongoing with wine seminars, wine tastings, and culinary delights from around the world. She studied at the Wine & Spirits Education Trust, completed WSET Level 2 Certification with Distinction, and is continuing with Level 3, advanced certification in wine. Penny is a member of The Wine Media Guild.

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