Fairfield, CT (January 12, 2023) – NV Group, one of India’s most successful distillers and brewers, announces the expansion of SMOKE LAB VODKA, the company’s award-winning luxury vodka. Kicking off 2023, SMOKE LAB is now available in New York, New Jersey, Connecticut, Rhode Island, Massachusetts, Maryland, Washington DC, Tennessee, Kentucky, Georgia, Florida, Illinois, Nevada, Arizona, and California. Guided by NV Group USA President Mike Ginley and Executive Vice President of Sales Scott Franklin, the NV USA team’s mission is to establish SMOKE LAB VODKA as a premier vodka brand and leader in the US Vodka category.
Franklin commented, “I am honored and proud to be working with the remarkable teams at NV Group India & NV Group USA to guide the impressive expansion of SMOKE LAB VODKA in the U.S. The launch and rapid growth of this distinctly unique vodka – available in Classic, Aniseed, and soon-to-come Saffron – has exceeded all expectations and continues to build momentum with every new market opened. We are excited to work closely with our current and newly appointed distributors in each market to identify and capitalize on every opportunity to introduce consumers to our award-winning vodkas.”
The expansion of SMOKE LAB VODKA marks an exciting evolution in NV Group’s global spirits mission that will set the stage for the rollout of a full portfolio of premium spirits brands produced in India. Company CEO Varun Jain commented, “Our US team has the experience and motivation to blow our goals and timeline away! We are on our way to establishing SMOKE LAB VODKA and the brands that will follow as leaders in the U.S.”
India’s NV Group’s vision is to become the world’s first global premium spirits company from India and lead the way in showcasing India’s finest quality ingredients and skilled craftsmanship on the world stage.
SMOKE LAB CLASSIC VODKA was recently awarded a Double Gold Medal and Consumers’ Choice Award at the 2022 SIP Awards and a Gold Medal at the 2022 San Francisco World Spirits Awards.
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About SMOKE LAB
SMOKE LAB, established in 2020 by Varun Jain and headquartered in New Delhi, India, is where eccentric and innovative minds come together to create the premium experience of SMOKE. SMOKE LAB includes products of the SMOKE brand, namely, SMOKE Vodka, SMOKE Wear, SMOKE Water, and SMOKE Sanitizer. The NV Group owns SMOKE LAB.
About NV Group
Established in 1994, NV Group has grown to become one of the largest grain spirits distillers in India, with an impressive range of brands in its portfolio. NV connotes world-class quality. NV Group is a force to be reckoned with, presenting the finest blends in several categories, including vodka, gin, rum, whiskey, and RTDs.
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