Phenomenal Spirits is pleased to announce the international expansion of its highly successful RY3 Whiskey and Ron Izalco Rum portfolios to four new European markets, with an eye towards continued expansion to the Asia-Pacific region
Phenomenal Spirits Founder and CEO, Karthik Sudhir commented, “Since we first launched the RY3 Whiskey & Ron Izalco Rum brands in the US just three years ago, the success of both brands has fueled further expansion to seventeen states across the country and provided the launching pad needed to take these two exquisite, super-premium craft brands to the global market.”
Beginning in October, RY3 whiskey and Ron Izalco Rum will be available in Denmark, through H.J. Hansen Vin A/S, Germany through Haromex Development GMBH, and Slovenia through RR Selection and Hungary through Premirum.
Leading the global expansion charge is Barry Sly, Phenomenal Spirits’ newly appointed International Commercial Manager, based in the UK. Sly, who will oversee the aggressive global growth plan for Phenomenal Spirits brands moving forward, brings a wealth of industry experience to the team having worked with some of the biggest names in the beverage industry, including Coca-Cola, Heineken, Fentimans, Coors Brewers and Global Brands, among others.
Sudhir added, “Our ambitious plans for 2023 and beyond include continued innovations that meet untapped consumer demand not only in domestic US markets but also in key international markets. We have assembled a remarkable team of sales and marketing professionals to bring our amazing portfolio of spirits brands and phenomenal drinking experiences to consumers throughout the world.”
About Phenomenal Spirits
Phenomenal Spirits is an idea, vision, and an incubation platform to develop exceptionally high quality super-premium and ultra-premium spirits. The team consists of phenomenal distillers, master blenders, brand builders and marketers with an undying mission to invoke phenomenal moments for phenomenal people through phenomenal spirits.