Rhum Barbancourt is a renowned Haitian rum celebrated worldwide for its exceptional quality and rich heritage. Founded in 1862 by Dupré Barbancourt, the brand has become a symbol of Haitian craftsmanship and resilience. Barbancourt stands out for its unique production process, which uses pure sugarcane juice (rather than molasses) and double distillation in the French cognac tradition, resulting in a rum of remarkable complexity and finesse.
Aged in French oak barrels, Barbancourt rums exhibit a distinctive character, with flavors ranging from vibrant tropical fruits and spices to rich notes of vanilla and caramel. Available in various age statements, such as the iconic 3 Star (4 years) and 5 Star (8 years), as well as the prestigious Reserve du Domaine (15 years), the brand caters to casual drinkers and connoisseurs alike.
Deeply intertwined with Haiti’s culture and history, Rhum Barbancourt is more than a beverage—it’s a testament to the nation’s artisanal legacy and its enduring spirit.
Rhum Barbancourt is currently led by Delphine Nathalie Gardère, the fifth generation of her family to oversee the distillery. Following the passing of her father, Thierry Gardère, in March 2017, Delphine assumed leadership of the company. In November 2020, she became the sole owner by acquiring 100% of the company’s shares.
Under her guidance, Rhum Barbancourt has focused on premium-ization, expanding distribution, and export growth, while maintaining its rich heritage and commitment to quality.
We recently interviewed Delphine Gardère. Following is a transcript of our interview. We hope this will provide you insights into Rhum Barbancourt that will inspire you to try their products.
1. How did Rhum Barbancourt transition from the Barbancourt family to the Gardère family?
Rhum Barbancourt was established in 1862 by Dupre Barbancourt, who introduced an innovative production process inspired by the fine art of cognac distillation. After his passing, the company was taken over by Nathalie Gardère, his wife, which marked the beginning of the Gardère family’s stewardship of the brand. Since 1907, the Gardere’s have carried Dupre’s legacy forward through five generations. They have preserved the brand’s traditional craftsmanship while embracing modernization to ensure the company’s longevity and successful global expansion.
2. What makes Rhum Barbancourt unique as a rum?
Rhum Barbancourt stands apart through its meticulous double distillation process, modeled after the methods used in crafting fine cognac. Unlike many rums, it uses pure sugarcane juice rather than molasses, giving the spirit unparalleled smoothness and depth of flavor. Aged in Limousin oak barrels, the rum develops a rich, nuanced character that reflects both the craftsmanship of its makers and the cultural heritage of Haiti. Each bottle encapsulates the artistry and tradition behind the brand, offering a truly exceptional experience for enthusiasts.
3. Where is Rhum Barbancourt distributed?
Rhum Barbancourt has achieved global distribution, enjoying a strong presence in the Caribbean, Latin America, North America, and Europe. Its reputation for exceptional quality and authenticity has made it a sought-after brand worldwide. As the company continues to expand, it remains committed to sharing Haitian culture and heritage with a broader international audience.
4. How did Delphine Gardère become the head of the company?
In 2017 Delphine Gardère assumed leadership of Rhum Barbancourt after her father Thierry Gardère’s passing. As the fifth-generation member of the Gardère family to lead the company, she became the sole owner in 2020. With a background in international business and marketing, as well as her native-born connection to Haiti, Delphine has successfully guided the brand into a new chapter, focusing on innovation and sustainability while still honoring the rich history of the company.
5. What changes has Delphine Gardère introduced to Rhum Barbancourt?
Under Delphine Gardère’s leadership, Rhum Barbancourt has undergone a comprehensive rebranding. She modernized the company’s logo and packaging to align with its premium quality while still retaining its authentic identity. Delphine has also spearheaded the launch of innovative product variations, including unique cask finishes, and she has made sustainability and philanthropy integral to the company’s mission.
6. What new products or variations are in development?
Rhum Barbancourt is preparing to unveil limited-edition offerings that showcase innovative aging techniques and unique flavor profiles. The selections include “Cane Blossom,” aged in Mizunara Japanese casks, and “Volcanic Cane,” a 15-year-old rum finished in peated whisky casks from Islay, Scotland. These exclusive editions highlight the brand’s dedication to craftsmanship and innovation while celebrating Haiti’s rich natural flavors. Designed for connoisseurs and collectors, they provide an extraordinary tasting experience.
7. What is the future of alcohol consumption trends?
The alcohol industry is shifting toward more conscious consumption, with many consumers opting for quality over quantity. This trend aligns with Rhum Barbancourt’s emphasis on premium products that embody heritage, craftsmanship, and sustainability. The brand’s focus on meaningful storytelling and exceptional quality ensures it resonates with the evolving preferences of its audience.
8. How does Rhum Barbancourt integrate Haitian culture into its brand?
Haitian culture is at the heart of Rhum Barbancourt. From the use of locally sourced sugarcane and traditional distillation techniques to the vibrant designs on its packaging, the brand celebrates Haiti’s rich heritage. Rhum Barbancourt collaborates with Haitian artists and supports cultural initiatives, ensuring that every bottle serves as a tribute to the resilience, creativity, and spirit of the Haitian people.
9. What are Rhum Barbancourt’s philanthropic initiatives, especially in education?
Philanthropy lies at the heart of Rhum Barbancourt’s mission, driven by the impactful work of the Barbancourt Foundation. The foundation plays a vital role in fostering education, community development, and environmental sustainability across Haiti. The Barbancourt Foundation spearheads initiatives to enhance community living, such as building playgrounds, constructing medical centers, and investing in sustainable development projects.
A centerpiece of the foundation’s efforts is its medical clinic, which treats nearly 1,000 patients every month across a range of specialties, addressing critical healthcare needs in the community.
In terms of education, the foundation collaborates with local organizations to support schools, improve educational infrastructure, and provide scholarships to underprivileged children, ensuring more equitable access to learning opportunities.
Under the leadership of Delphine Gardère, the foundation’s reach has expanded significantly. She also serves on the board of the Haitian Education Leadership Program (HELP), which provides scholarships for higher education to deserving young Haitians, investing in the nation’s future leaders. These initiatives reflect Rhum Barbancourt’s unwavering commitment to drive social change, preserve Haiti’s cultural heritage, and empower the next generation. Everything the foundation does is focused on improving the well-being and resilience of Haitian communities.
0 comments on “Rhum Barbancourt: Haiti’s Liquid Gold and Legacy in a Bottle”